Logentries: Actionable Insights from Big Data

We’re super-excited to publicly announce our Series A investment in Logentries, which we seeded over a year ago out of @dogpatchlabs Dublin.

We’re thrilled to lead the round, which also includes Mike Maples & Frontgate Fund, as well as our partners from the Seed round, RRE and Frontline Ventures out of Dublin.

Logentries’ vision is a big one:

Extracting valuable information from the noise of big data in order to offer actionable insights into every phase of a company’s operations.

It’s a big data company that enables users to make sense of unstructured data.  Machine data. Log data. Application data.

The problem with this kind of data is that it’s not easy to access nor to understand.

Logentries’ platform crunches through the huge data files that applications generate.  Then it provides information and data on performance and relevance.  Usable in a form upon which developers and IT operations users can digest, analyze and act.

And ultimately, making enterprise applications more accessible to business users.  Individual log entries for a medium or small startup application can generate between 2-3 million events a day.

With virtually no marketing and no outbound selling effort to date, Logentries has assembled over 1,000 customers and 10,000 users in over 100 countries, processing over 20 billion events a day.

We first worked with co-founders Trevor Parsons and Viliam Holub after my partner Noel Ruane met them shortly after the company was founded in late 2010.  Logentries’ core technology came out of research that Viliam & Trevor did while post-graduate students at University College Dublin, while part of its “Performance Engineering Laboratory” in concert with IBM.  Viliam and Trevor built a service that could consume huge quantities of machine data and was unlike any existing alternative.

Since then, Noel has worked closely with Trevor and Viliam in Dublin to help blueprint and develop the company’s vision.

We’ve been thrilled to attract Doug McNary & Bob Preble, both of whom I’ve worked with in the past, as Chairman and VP Engineering, respectively, as the center of business gravity for the company shifted to Boston Seaport.

And most of all, we’re stoked that another great guy I’ve worked with in the past, Andrew Burton, has joined us as CEO to lead the journey in building what we believe will be a significant company,

Andrew has an incredible blend of product vision, market insight and operational chops, having made his bones for over the past seven years as SVP Products @ LogMeIn, and having done big things at IMLogic and Groove Networks before that.

And small world, He did his Masters at University College Dublin, giving him another common bond with Trevor & Viliam.


As Andrew has put it:

Your average app generates 2-3 million events a day. But inside those events, maybe less than a tenth of a percent may contain error codes that prevent your app from functioning properly.  When a developer logs in we present them with just those events that they need to know.

There are several big things going on here.

First, is our ability to pre-process log data, in real-time, so that finding the most valuable data is easier.   Users see & digest data without having to learn a programming language.

Second, when massive amounts of data are being pre-processed, the most critical information is tagged and identified, using our collective intelligence model.

What this means is, for a developer, rather than having to figure out what you are looking for and querying millions of events, we pre-process and identify events based on our own knowledge of the log data.

We do the digging so that we can show users the less than 1% of the data that’s most valuable.

So those events can be acted upon.

Big solution. Hard to do. Incredibly valuable.

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